Challenges
Strategy & Execution
- Create a Pre-Game Energy Hub
- Incorporate games, contests, DJs, and photo activations
- Encourage early arrival to increase average dwell time
- Turn Sponsors into Interactive Experiences
- Replace static branding with hands-on activation booths
- Staff each activation with trained brand ambassadors
- Design for Social Amplification
- Build visually compelling photo opportunities
- Incorporate team-branded backdrops and props
- Incentivize user-generated content
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