Challenges
Strategy & Execution
01.
Lead with Education
Representatives simplified complex service bundles and translated speed tiers, equipment fees, and promotional pricing into practical household benefits.
02.
Diagnose Before Recommending
Each interaction began with discovery: Current provider, Monthly bill, Internet usage habits, Streaming and device demands, Frustrations with existing service
03.
Remove Switching Friction
On-site eligibility checks, transparent installation timelines, and digital enrollment tools reduced hesitation and compressed the decision timeline.
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